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Common Coffee Questions

What is the best method to prepare my coffee?

  • Measure your coffee. Approx 2 Tbsp. ground coffee per 6 oz. of water.
  • Start with freshly drawn, filtered water.
  • Gently stir your brewed coffee after all the liquid has passed through the filter to homogenize the flavors.
  • Don't cook your coffee on the warmer; store in a thermos to keep it hot.

How should I store my coffee?

For the freshest cup of coffee, grind coffee just before brewing. Whole bean (or ground coffee) should be stored in an air tight container. Ideally coffee should not be stored for more than 2 weeks. If longer, you can store the coffee in the valve bags they are shipped in then keep in a cool dark place.


Which grind should I choose?

To maintain the best freshness of the coffee, we recommend ordering coffee as whole beans. Then, with a coffee grinder, you can grind the coffee just before brewing it to make sure it's as fresh as possible.

If you do not have a grinder or do not know what type of grind you should get or are buying coffee as a gift and do not know what type of coffee maker your friend has, it's generally a safe guess to order coffee that's ground "drip." Most coffee makers are automatic drip and this is the preferred grind for them. If you are ordering coffee for use in an espresso machine, order "espresso" grind.


How much caffeine is in a cup of coffee?

6 oz. cup of coffee = 100 milligrams of caffeine
1.5-2 oz. shot of espresso = 80-100 milligrams of caffeine
12 oz. cola drink = 38-45 milligrams of caffeine


Which coffee has the most caffeine?

There are many variables that contribute to caffeine content from cup to cup, such as the type of bean, roasting, brewing methods, and grind.


What is "Fair Trade" Coffee?

Austin Roasting Company is pleased to offer fully certified Fair Trade Coffees. We encourage you to try these coffees and support better economic opportunity, improved environment and health for coffee farmers and their families. More more information on Fair Trade coffee please visit www.transfairUSA.org.


What does "Shade Grown" mean?

"Shade-grown" coffee is grown under a canopy of diverse species of shade trees, often on small farms using traditional techniques. Among the many benefits of using shade-grown coffee production methods, in contrast to sun-grown coffee, are that it provides food and shelter for songbirds, as well as habitat for numerous other species of animals and plants. Visit www.shadecoffee.org for detailed information.


How long does your coffee stay fresh?

In the valve bags coffee should stay reasonably fresh for approx 4 weeks.


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